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How Apple plans on getting you to buy the Pro iPhone 18 models in 2026

By Alan Friedman

How Apple plans on getting you to buy the Pro iPhone 18 models in 2026

Next year's iPhone 17 line will get rid of one of the long-time differences between the Pro and non-Pro iPhone models that lead consumers to spend the extra bucks on the premium phones. In 2025, the iPhone 17, iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max are rumored to all sport the OLED LTPO ProMotion display that offers users a 1Hz-120Hz variable refresh rate. A higher refresh rate gives uses a buttery smooth scrolling experience, reduces eye strain, and improves gaming and video viewing.

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