It all started with a rumor on TikTok thanks to a video where a list of retailers, including Sephora, was given naming those who supported Trump. For social media users who do not support him as a candidate for president, the goal was seemingly to turn their backs on these businesses, including Sephora. In case you, like other social media users, were gearing up to boycott Sephora and all of its pricey makeup and skincare products, you can rest easy knowing that it did not donate to Trump.