During a July 2024 survey among public relations (PR) professionals in the United States and Canada using generative artificial intelligence (GenAI) to craft press release content, almost half (or 49 percent) reported utilizing the technology to write headlines. Writing body copy and proofreading content tied for second place, each mentioned by 41 percent of the respondents. According to the same study, little more than one-quarter of PRs across the U.S. and Canada used GenAI.