Apple has unveiled "The Weeknd: Open Hearts," an immersive music experience exclusively available on Apple Vision Pro.

The experience uses Apple Immersive Video, a 180-degree format that combines high-resolution video with Spatial Audio. This pulls viewers right into the action, making them feel like they're part of the experience.

Directed by Anton Tammi, Open Hearts follows The Weeknd through a dreamlike, LA-inspired cityscape. The director also helmed the official music video for The Weeknd's new single "Dancing In the Flames," which was shot on iPhone 16 Pro Max.

"The Weeknd: Open Hearts" is available for free through the Apple TV app on Apple Vision Pro. Starting November 15, 2024, you can try out demos at select Apple Stores worldwide if you don't have the device.

The company has also announced plans for more experiences, including:

I love how Apple is putting in the effort to show what Vision Pro can bring to people's lives. It's great to see them rolling out content for it -- unique experiences like these could really help get people on board with the new platform.