With many industries hit by layoffs, 2024 saw a challenging job market, with some professionals experiencing longer than usual job searches and increased competition for positions. To navigate this market, job seekers are turning to AI tools to increase their chances of standing out and, potentially, shorten the length of their unemployment.

AI tools offer the allure of enhancing a job seeker's professional brand, but is it wise to rely on them? And how do HR managers and professionals view the use of AI in the job search? Data from Zety's HR and AI Recruitment Report sheds light on these questions, providing insights for job seekers to leverage AI responsibly.

HR managers are open to AI -- within limits

One key takeaway from the Zety report is that while most HR managers are open to job seekers using AI in the application process, there are limits. Sixty-six percent of hiring managers approve of using AI tools to create résumés and cover letters, seeing it as an asset for those job seekers who struggle to craft these documents. AI can even the playing field by allowing candidates to present their best professional brand, elevate their application materials, and stay more competitive in a saturated job market.

However, while moderate AI usage might be accepted, hiring managers have their limits. Concerns about using AI tools still exist for hiring managers, as 42% consider its use unethical. For job seekers, AI can be helpful, but it's crucial to ensure final products maintain a human touch that highlights your unique professional identity.