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In 2024, entrepreneur, stylist and third-generation seamstress Tal Waksal founded All Three, a new emerging luxury brand of basics and layers rooted in the idea of being raw and refined. In September, the brand entered the wholesale market with its debut spring 2025 collection, picking up partners Violet & Grace at the One Hotel in Miami and Wrights in Manhattan Beach, Calif., and will be officially debuting for the spring season.
Prior to founding All Three, Waksal worked as a stylist; served as vice president of IRO USA (alongside the brand's former chief executive officer, Rahav Zuta, who helped Waksal with All Three's launch), and was the CEO of Israeli basics brand Q House of Basics.
Waksal told WWD she founded All Three after having children and finding herself at a crossroads, looking to tarot card reading to figure out her next steps as a mother, wife and career woman. The result of a tarot reading (The Magician, The Fool and the High Priestess) became the impetus for launching her own label of ready-to-wear, priced $100 to $800, that evokes sensuality, timelessness and a yin and yang of the masculine and feminine.
"You're seeing my spiritual growth here: my past, present and future," Waksal said, pointing to All Three's branded tarot cards, a piece of the playful, spiritual branding identity created by Claire Olshan (formerly of Fivestory).
For her debut spring 2025 collection, Waksal worked with lightweight and fluid materials in neutral tones (black, ivory, dusty gray, bone, army green and white) across mix-and-match styles that can easily move and be layered. For instance, spring's ultra soft, tissue cotton shirts, which range from short-sleeve polos and a maxi cardigan dress to cap-sleeve T-shirts and long-sleeve tops with raw hems.
Lightness also comes through an array of sheer chiffon tops, like a great cropped cape, and bottoms; easy gauze and silk layers offer day-to-night ease, as in a bat-sleeve long dress or chic '70s belt dress and miniskirt, and the trend of innerwear as outerwear rounds out the line through bralettes and ribbed briefs.
Going forward, Waksal plans to release four collections a year; grow the wholesale business both domestically and internationally, and launch All Three's direct-to-consumer business in February.