Update 11/12: As the LA Motor Show draws closer, Hyundai is cranking up the teaser campaign for its Ioniq 9. The latest short video, which you can check out for yourself below, gives us a few quick glimpses of both the exterior and interior, including an unmasked shot of the front end.
Hyundai has been on a relentless EV offensive in recent years, pushing hard to expand its all-electric Ioniq lineup and establish itself as a major player in the zero-emissions space. The latest chapter in this saga is the Ioniq 9 -- the brand's biggest and boldest EV yet -- designed to tap into the growing demand for larger, three-row electric SUVs. Teased with just enough detail to stir up interest, the production Ioniq 9 is set for its full global unveiling in November.
The Ioniq 9's arrival was first hinted at with the launch of the compelling SEVEN Concept at the LA Auto Show in November 2021 and will serve as Hyundai's alternative to the Kia EV9. While these teasers don't provide us with a detailed look at the new SUV, it's clear that it will look very similar to that concept.
Read: Hyundai Ioniq 9 EV Looks Ready For Production In Latest Spy Shots
Found at the front of the Ioniq 9 will be a full-width LED light bar with Hyundai's eye-catching 'Parametric Pixels' design as seen on the smaller Ioniq 5 and Ioniq 6. As with the concept, the new model will feature additional pixel LEDs running vertically down the front fascia.
The side profile is also quite familiar. It has a very similar shape to the SEVEN Concept and includes particularly thick D-pillars with squared-off wheel arches. The concept stunned with its rear suicide doors, but it seems unlikely these will be retained for the production model. No teaser has been provided of the EV's rear end, but the side shot does show prominent pixel LEDs, which form a T-shape.
Hyundai claims the diagonal lines that cut across the body are inspired by Hanbok, a traditional Korean garment, while the overall design supposedly draws influence from the sleek hulls and open, airy cabins of luxury boats.
Underpinning the new SUV will be the Hyundai Motor Group's ever-present E-GMP platform with an 800V charging capability. There's no word on what battery packs the Ioniq 9 will be available with nor what motor configurations customers will be able to choose from. However, in all likelihood, Hyundai will borrow from the Kia EV9's playbook, offering the same 76.1 kWh and 99.8 kWh battery packs. If so, power output could range anywhere from a sensible 215 hp to a far more exhilarating 576 hp, catering to a broad spectrum of buyers.
Expect Hyundai to drip-feed more teasers of the Ioniq 9 in the lead-up to its November unveiling, which will take place at next month's LA Auto Show.