You've probably seen it by now, but T-Mobile has been airing a commercial called "Top Three Plays of the Day." The commercial in question features Twitch personality Kai Cenat, NFL quarterback Patrick Mahomes, and Snoop Dogg. In the TV ad, Snoop Dogg says, "Now at T-Mobile.com get the new iPhone 16 Pro ON US and families can save 20% every month versus the other big guys."

This free iPhone 16 Pro plus 20% savings statement appears to have caught the eye of AT&T. According to the BBB, AT&T has submitted a Fast-Track SWIFT challenge, claiming that the commercial is misleading. For those who are unfamiliar, a Fast-Track Swift challenge is an expedited process for single-issue advertising cases meant to address simple concerns that don't require a review of complex evidence. It appears the NAD agrees with AT&T's argument and is asking T-Mobile to discontinue or modify the commercial:

What does this mean for T-Mobile? If T-Mobile agrees to stop airing the commercial or modifies it, nothing will happen and the case will be closed. Conversely, T-Mobile would have to answer to the Federal Trade Commission (FTC) if it decides not to comply.