Roblox is adding more protections to its platform for its youngest users, a move that comes about a month after short-selling firm Hindenburg Research accused the videogame company of favoring growth over child safety, The Wall Street Journal reported.

San Mateo, Calif.-based Roblox said new parental controls and gatekeeping features launching Monday were planned and in development long before Hindenburg released its report. The company has denied the firm's allegations, which include that it inflate the user metrics it shares with investors.

The safeguards Roblox is adding include the ability for parents to create their own accounts that link to their children's accounts, allowing them to set daily usage limits, block access to specific game genres, and more.

Games will also get ratings similar to movies that are based on the kind of content they contain so parents can more easily determine which ones they are comfortable letting their children play. In addition, users under 13 will no longer be allowed to text chat outside of games. They already can't voice chat.

Roblox posted: "Major Updates to Our Safety Systems and Parental Controls"

Safety is and always has been foundational to everything we do at Roblox. We've spent nearly two decades building strong safety systems, but we are always evolving our systems as new technology becomes available. We regularly ship updates to our safety and policy systems. We've already shipped more than 30 improvements this year.

Today, we are sharing the latest updates to our safety controls, including significant improvements to parental controls, how users under age 13 can communicate on Roblox, new content labels, and built-in protections for younger users. We are excited to share these extensive updates today.

These changes were developed and implemented after multiple rounds of internal research, including interviews, usability studies, and international surveys with parents and kids, and consultation with experts from child safety and media literacy organizations.

We are making these changes for our youngest user by: (1) making it easier and more intuitive for parents to manage their child's settings, and (2) updating our built-in limits to provide certain protections, independent of parental controls. These changes have been supported by partners, including the National Association for Media Literacy Education (NAMLE) and the Family Online Safety Institute.

TechCrunch reported: Roblox will not let users under the age of 13 to message others outside of games and experiences on the platform, the company said on Friday. Roblox also announced a series of other built-in protections for young users, such as age-gating certain experiences, along with enhanced parental controls.

Shortly after the Bloomberg report was released, Roblox said it would introduce changes to keep children on its platform safe. Now, it's officially rolling out protections and giving parents more insight and control into their child's usage of the platform.

In my opinion, Roblox is doing the right thing by alerting parents that they can use safety tools to control their children's use of the platform.